Established in 1969, Al Nakheel Printing and Packaging of Ras Al Khaimah, is one of the best-known names in the printing business in UAE. Providing a wide array of print and packaging solutions. For decades they have served a large, loyal customer base including people and business enterprises with excellent and timely customer service. They are particularly well-known for quality production of large volumes of books and periodical promotional materials, corporate literature, events and exhibition collateral, corporate stationery, product packaging and a variety of customized print works.
In recent times, owing to changes in their own business environment, clients were increasingly requesting for shorter print volumes, even shorter deadlines & in some cases, very unique production requirements.
Al Nakheel’s first digital print shop, in Ras Al Khaimah’s up-market business district, was only partially able to serve these varied requirements. Eager to not lose out on emerging business opportunities, Al Nakheel management decided to open a more advanced, full service digital press.
Customer Testimonial
“CMYK brings considerable domain expertise to play while solving customer
problems with a consultative approach. Understanding our needs accurately they have not only provided us an excellent digital printing solution from Xerox but also helped deliver profits, in excess of 20%, even on short print jobs. ”
Sumod, Managing Director
Al Nakheel Printers,
Ras Al Khaimah
The new digital press was needed to serve customer needs for quality printing, short turnarounds, handle variety of stock weights, offer higher grade printing detail, need minimal manpower to manage, fit into the limited space available at the outlet in the high rental business district and generate profits for the company even on small print runs.
Having heard about CMYK and their experience with deploying commercial digital print solutions, Al Nakheel Printers reached out to them requesting advice on a suitable solution that could serve their requirements best.
The Solution
After a careful assessment of customer needs, expected volumes both in near and long-term, potential profit on print jobs including short runs and manpower available, CMYK proposed the award-winning Xerox® Versant® 180 Press. A high quality, fully automated digital print system, Xerox Versant® 180 Press serves the varied needs of print press, copy centers, design agencies and in-house print rooms.
Xerox® Versant® 180 Press Features
- Low footprint, compact design requires low space.
- Wide media latitude – prints at top speeds on stock weights from 52–350 gsm.
- HD print quality – high-quality texts and images deliver 4 times more pixels than any other printing press in the market.
- Performance – Delivers fully automatic color calibration and in-machine processes for superior production consistency.
- Full featured built-in EFI print server for easy printing service management.
Impressed with the product’s immense capabilities and detailed TCO/benefit analysis, Al Nakheel agreed to deploy the Xerox® Versant® 180 Press based solution. Extremely user-friendly, the Xerox® Versant® 180 installation was simple and managed end to end by engineers on site. This was followed by on the job training for staff tasked to manage the state-of-art Print- to-Bind solution.
With the Xerox® Versant® 180 Press running full steam, Al Nakheel is experiencing a consistent growth in new customer orders, incremental business from existing customers happy with production quality and timely service and a 20% increase on profits especially on smaller print runs.